At the heart of data are real people, and good analysis helps you understand their motivations, behaviours and stories so you can be more effective in connecting with them. Better connections = better results. 

Interested in connecting with your customers in a meaningful way, finding the right funders for your programs or helping people more effectively?

Our mission is to show you how good data and analysis produces inisghts which will add value to your work. We believe in customised solutions, which means we spend time understanding your needs and recommending relevant data strategies to help you grow your business or NGO.

FOR BUSINESS:

Whether you are an established business with growing data needs or a startup at the beginning of your data journey, we can help you.

‘I know data is important, but I’m not really sure what that means or what I’m supposed to do. I’m not big enough to really use data to target customers.’

We hear this a lot from start-ups and small businesses but the reality is that, used correctly, information about your current customer base is the key to taking your company to the next stage. We can help you:

    • Set up a new database and start gathering key data on your customers
    • Analyse and profile your customer’s behaviour
    • Use analysis to grow your customer base and business

‘But we already have many databases and datasets. I wonder what else I could know about my customer?’

We will show you how to:

    • Use current customer behaviour models, predictive analytics and machine learning to forecast future customer behaviour
    • Build a future-proof strategy that will help you maintain and improve loyalty, grow your customer base, make good decisions about areas for expansion 

FOR NGO’s:

On the frontline of helping people and making the world a better place, the last thing you have time to focus on is your backend data needs. But the truth is that for NGO’s a little effort in the data space can go a long way. Data is essentially valuable information on the people you would like to help; it enables you to offer them more effective support and measure the impact of that support, which in turn helps you to raise funds for your programs.

“I have disparate spreadsheets I use for various events and programs we run but issues always occur in data entry. I would love to have one, clean profile of my client and how we have helped them to date.” — Refugee NGO 

Here are just some of the things we can do to improve your NGO:

    • Evaluate current data capabilities and make recommendations for improvements
    • Develop tiered fundraising strategy by mining existing donor database and identifying new targets
    • Assess current online & offline marketing channels & suggest ways to better connect with donors and supporters
    • Volunteer coordination & management strategies
    • Participant profiling & management strategies

Learn how we can collaborate together to enhance your impact.