About Us – Empirical Labs

We are a dynamic, forward thinking team passionate about leveraging the power of data to help businesses, startups and NGO’s. Leading the team is Saba Ahmad who has 20 years of experience developing data driven marketing solutions for the world’s largest brands including Citi, Sears, Visa, Harrah’s, Red Robin, Fifth Third Bank and Li&Fung.

At Empirical Labs we strongly believe in using data, technology and innovation for good and the strength of social enterprises to make positive change. We love inspiring businesses and NGO’s to look at their marketing initiatives from a different perspective, ensuring the human customer is at the heart of every solution.

Empirical Labs is founded as a social enterprise with a goal to donate database marketing services to non-profits. Talk to us about causes you are passionate about and how we can collaborate together.

Empirical Labs has a global, flexible team located in Hong Kong & Chicago.